OC DIGITAL
Case Study • Florist & Gifting
Turning gifting occasions into same-day orders for Joaquim.
An integrated SEM and Meta Ads strategy that helped Singapore’s trusted florist capture high-intent purchase demand, scale sales, and maximise advertising efficiency across every gifting occasion.
248%
Conversions
105%
CTR Growth
-75%
CPA Reduction
The Client
A trusted florist, competing against every marketplace in the category.
Joaquim Florist & Gifts is a trusted florist in Singapore offering a wide range of fresh flower arrangements, flower stands, wreaths, hampers and gifting solutions for various occasions. From celebratory events and grand openings to condolences and recovery wishes, Joaquim Florist & Gifts provides reliable same-day delivery and customised floral arrangements to meet diverse customer needs.
Operating in a highly competitive category, Joaquim faced growing pressure from online florists, gifting platforms and marketplace sellers all competing for the same purchase-ready customers.
Flowers, Hampers, Wreaths & Gifts
Core product range
Singapore
Market footprint
Same-day Delivery
Service promise
The Challenge
Purchase-ready customers, every gifting occasion at once.
01
Increasing competition
From online florists, gifting platforms and marketplace sellers chasing the same customers.
02
Capturing high-intent customers
Across a wide range of gifting occasions, each with different search behaviour.
03
Limited visibility for specialised categories
Condolence wreaths, get-well hampers and grand opening flower stands needed dedicated search presence.
04
Maximising return on ad spend
While scaling sales volume across every product category.
The Solution
One strategy, two channels, tuned for purchase intent.
OC Digital implemented an integrated strategy combining SEM and Meta Ads. Capturing high-intent searches, increasing visibility across key gifting categories, and driving revenue growth.
Google Search and Performance Max, capturing customers actively searching for flowers, hampers, wreaths and gifting solutions across multiple occasions.
800%+
ROAS achieved through Performance Max, while expanding visibility across Google’s network.
479%
Increase in conversions, from capturing customers with strong purchase intent.
-68%
Reduction in CPA, through continuous optimisation and campaign management.
Meta advertising campaigns complementing search demand, focused on product awareness, engagement and online purchases.
500%+
ROAS achieved while maintaining efficient spend across multiple product categories.
250%
Increase in purchase conversions, turning engagement into measurable sales growth.
312%
Increase in impressions across Facebook and Instagram, strengthening brand awareness.
“Through a strategic combination of SEM and Meta Ads, we helped Joaquim Florist & Gifts capture high-intent demand, increase online sales, and maximise advertising efficiency.”
The result: stronger business growth, improved market visibility, and consistently high returns across multiple product categories and campaigns.
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