TRACK AND EVALUATE ONLINE CAMPAIGNS
Like any other successful marketing campaigns, it is essential to track and evaluate your online campaigns to find out what’s working and what’s not. This is so that you can spend your time and dollars more wisely. With the help of web analytics reporting tools, businesses get to see what keywords are bringing the most visitors to their pages and what elements of their design are turning them off.
At OC Digital, we possess the knowledge and expertise in all mainstream web analytics applications such as Google Analytics, Yahoo Analytics, WebTrends etc. From the initial set-up through to customization and final implementation, our qualified team will ensure that your web analytics tool is properly configured and coded accurately on your website. Some of the web analytics reporting services we offer include:
- Search engine analytics
- Web traffic analysis reports
- SEO reports
- E-commerce reports
- Campaign reports
- Regular / Ad-hoc web analytics reports
What is Web Analytics?
Web analytics is a critical tool in understanding your online business, as you will be able to learn how and what to improve for your business. With the rising number of businesses entering the online space, it is crucial to know more about your website performance apart from only the number of website visits.
With web analytics, you will get an in-depth understanding on important factors such as user behavior, user interaction, lead or sales conversions, keywords used by visitors which led them to your website, Internet marketing investments, etc.
As a leading integrated online marketing agency, we invest time and effort to monitor critical data such as page views, bounce rates, unique visitors, conversion rates and average time spent on each web page. With our mastery of web analytic tools and profound understanding of the code involved, we can perform in-depth analysis of user behaviours and recommend actions for higher conversion rates.
Put our qualified team to work and our web analytics services will help improve your user experience, bring down your bounce rate, and boost your ROI.