By Benny Ong, Founder & Managing Director, OC Digital Digital marketing is changing because the customer journey is changing. For years, performance marketing has been very effective at capturing demand.…
By Benny Ong, Founder & Managing Director, OC Digital I've been thinking quite a lot about where paid advertising is heading. For the last year or so, most of the…
AI-powered search is changing how consumers discover businesses. Instead of typing keywords into Google, users now ask conversational questions like: "Recommend a good dentist in Singapore." "Who is the best…
For over 25 years, Google Search has worked in a relatively simple way. Users typed in keywords. Google returned a list of webpages. Businesses competed for rankings, clicks and traffic.…
Have you ever asked ChatGPT: "Who is the best digital marketing agency in Singapore?" "Recommend a good law firm." "Which medical clinic should I visit?" "Who offers the best SEO…