OC DIGITAL
Case Study • Sleep & Bedding
Turning digital reach into showroom footfall for Simmons.
An integrated SEM, SEO, Meta and TikTok strategy that helped a global sleep brand build large-scale awareness, drive showroom interest, and capture consumers throughout a long, considered purchase journey.
248%
Conversions
105%
CTR Growth
-75%
CPA Reduction
The Client
A global sleep brand, competing on every channel at once.
Simmons is one of the world’s leading mattress and sleep solution brands, renowned for its commitment to innovation, comfort and quality. With a strong heritage in sleep technology, Simmons offers a wide range of premium mattresses and sleep products designed to improve sleep quality and overall well-being.
Operating in a highly competitive retail landscape, Simmons faced growing pressure from both established mattress brands and emerging direct-to-consumer sleep companies and needed a strategy that could build awareness at scale while still driving showroom visits.
Premium Mattresses & Sleep Products
Core product range
Global Heritage Brand
Market position
Online Research + Showroom Visits
Dual conversion goals
The Challenge
Awareness, footfall and consideration. All at once.
01
Increasing competition
From established mattress brands and emerging direct-to-consumer sleep companies.
02
Driving awareness for promotions and launches
Retail promotions and new product launches needed reach at scale.
03
Increasing showroom footfall
Turning digital interest into in-person visits across Simmons showrooms.
04
Supporting new outlet launches
Building awareness and demand around newly opened retail locations.
05
A long consideration journey
Reaching consumers consistently throughout an extended purchase decision.
06
Multi-channel brand visibility
Maintaining a strong, consistent presence across several digital channels at once.
The Solution
One strategy, four channels, mapped to the full funnel.
OC Digital implemented an integrated strategy combining SEM, SEO, Meta Ads and TikTok Ads. Building awareness at scale, increasing showroom interest, and capturing consumers actively researching sleep solutions.
An integrated Meta and TikTok advertising strategy focused on large-scale visibility, retail promotions, and awareness for new outlet launches.
20M+
Impressions generated across Meta and TikTok, achieving large-scale brand visibility
150K+
Increased awareness for retail promotions and new outlet launches
4.5M+
Expanded reach across key consumer segments
20+
Supported footfall growth across showroom locations
- Awareness-Focused Strategy
- Audience Expansion & Prospecting
- Retail Promotion Campaigns
- New Outlet Launch Support
- Video-First Content Strategy
- Platform-Specific Targeting
Google Search and Performance Max, capturing high-intent consumers actively researching mattresses, sleep solutions and bedroom products.
302%
Increase in impressions across competitive mattress and sleep-related searches.
268%
Increase in clicks from consumers researching options, promotions and showrooms.
180%
Increase in purchases, capturing high-intent consumers at decision-making moments.
Strengthening organic search visibility and long-term digital presence alongside paid advertising.
98%
Of target keywords ranked on page one across priority mattress and sleep terms.
380%
Increase in organic traffic from consumers researching sleep solutions.
348%
Increase in sessions throughout the research and purchase journey.
- Keyword Optimisation
- On-page SEO Enhancements
- Technical SEO Improvements
- Content Optimisation
- Site Performance Enhancements
- Search Visibility Improvements
“Rather than relying on a single marketing channel, we combined awareness, consideration and conversion-focused initiatives across search and social. Helping Simmons strengthen its market presence while driving greater interest in both online and offline retail.”
The result: a scalable, full-funnel marketing strategy that supported footfall growth, brand awareness and long-term business expansion.
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