OC DIGITAL
Case Study • Wellness Technology
Turning search intent into showroom-ready demand for OGAWA.
A full-funnel SEM, SEO and GEO strategy that helped Singapore’s leading wellness brand outpace rising competition, cut acquisition costs, and stay visible from the first search to the final purchase decision.
479%
Revenue Growth
−58%
CPA Reduction
385%
ROAS Increase
The Client
A premium wellness brand with a lot of ground to defend.
OGAWA is a leading wellness technology brand offering premium massage chairs, portable massagers, wellness devices and lifestyle recovery products. With a strong presence across Singapore and Asia, OGAWA is recognised for delivering innovative solutions that enhance comfort, relaxation and overall well-being.
But strong brand recognition alone wasn’t enough. Established wellness competitors and online retailers were bidding for the same audience, and OGAWA needed a strategy built for a long, considered purchase journey, not just quick clicks.
Massage Chairs @ Recovery Devices
Core product range
Singapore & Asia
Market footprint
Online + Showroom
Dual conversion goals
The Challenge
A crowded search landscape, a slow-moving buyer.
01
Highly competitive search landscape
Rival wellness brands and marketplaces bidding for the same shoppers.
02
Rising customer acquisition costs
Every click was getting more expensive to win.
03
A long consideration cycle
High-ticket products meant shoppers needed time, and multiple touchpoints, before buying.
04
Two goals to serve at once
Driving online sales while still filling showroom appointments.
05
Limited non-brand visibility
OGAWA was under-represented for searches like "massage chair Singapore" and "best massage chair."
The Solution
One strategy, three channels, working the whole funnel at once.
OC Digital implemented a full-funnel strategy combining SEM, SEO and GEO strengthening OGAWA’s visibility across traditional search, organic discovery, and the emerging world of AI-powered search platforms like ChatGPT and Gemini.
Google Search & Performance Max, focused on capturing high-intent consumers actively researching massage chairs, wellness products and recovery solutions.
479%
Increase in purchases, from capturing high-intent consumers throughout the journey.
−58%
Reduction in CPA, through sharper audience targeting and continuous optimisation.
385%
Improvement in ROAS, while scaling visibility and acquisition.
Increasing organic visibility and building sustainable, long-term traffic growth.
187%
Increase in organic users, expanding OGAWA’s reach among qualified researchers.
356%
Increase in organic clicks, from stronger search visibility and engagement.
90%
Of target keywords ranked on page one across priority commercial terms.
- Keyword Optimisation
- On-page SEO
- Technical SEO Enhancements
- Content Strategy
Positioning OGAWA for the future of AI-powered search — improving discoverability across platforms such as ChatGPT and Gemini.
38%
Improved AI search readiness
42%
Enhanced brand authority signals
48%
Greater discoverability across emerging search platforms
73%
Future-proofed search strategy
“Rather than chasing traffic volume alone, we refined audience targeting, improved campaign efficiency, strengthened organic visibility, and prepared OGAWA for the next generation of AI-powered search.”
The result: a stronger digital presence supporting both online growth and showroom engagement with more efficient marketing performance throughout.
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