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Author: OC Digital Network

This author has written 68 articles
Read more about the article What is Chatbot & Why It Is Becoming A Big Deal

What is Chatbot & Why It Is Becoming A Big Deal

As Aristotle remarkably once said, “Men by nature are social animals”. True enough, we value interactions with other humans, having a voice and being heard. This is why social media…

Continue ReadingWhat is Chatbot & Why It Is Becoming A Big Deal
Read more about the article Differences between Web Push Notifications And App Push Notifications & How It Can Help Your Business

Differences between Web Push Notifications And App Push Notifications & How It Can Help Your Business

With recent establishment of General Data Protection Regulation (GDPR) and increasing awareness regarding cyber-security, it has shaken email marketing out of its hot seats. However, push notifications were waiting in…

Continue ReadingDifferences between Web Push Notifications And App Push Notifications & How It Can Help Your Business
Read more about the article Native Advertising

Native Advertising

With the increasing competition in the realm of digital advertising, people are exposed to many ads on a single website. While some ads are obtrusively integrated into websites, some are…

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Read more about the article Greater Transparency translates to Enhanced Digital Advertising

Greater Transparency translates to Enhanced Digital Advertising

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As…

Continue ReadingGreater Transparency translates to Enhanced Digital Advertising
Read more about the article OC Digital Welcomes John Chang as Business Director

OC Digital Welcomes John Chang as Business Director

OC Digital announces the appointment of John Chang as Business Director. In this strategic management role, Chang will be responsible for advertising sales strategy both locally and regionally across OC…

Continue ReadingOC Digital Welcomes John Chang as Business Director
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